#Cool nike logos registration
#Cool nike logos series

This format protects words, letters, numbers, or a combination of those without any limitation to a specific font style, size, color, or design. Most trademarks are registered in standard character format. The design of the bottle is part of what’s protected.īecause color wasn’t claimed as a feature of any of the above trademarks, Coca-Cola can use their trademarks in any color. This registered trademark in special form format shows the same stylized wording, but it appears on their distinctively shaped contour bottle.

Transferring ownership / Assignments help.

International intergovernmental organizations.

Enforcing your trademark rights/trademark litigation.

#Cool nike logos registration

Checking registration status & viewing documents.

Checking application status & viewing documents.

Madrid Protocol international protection.

There are all sorts of fundamental properties of visual design that could influence decision-making.' In other words, would consumers feel differently about Nike's swoosh if it pointed down instead of up? That's perhaps one more thing for Yang to look into. 'If you think about any kind of logo, there is an orientation to it, possibly a downward slope or an upward slope. Both Hebrew and Arabic are read from right to left, so would consumers there perceive a company's logo differently than would someone accustomed to reading left to right? 'Symmetry is just one aspect of visual design,' he says. He points to consumers in the Middle East, for instance. Yang, whose previous work looked at the impact of counterfeit goods on the brands they copy, hopes to examine other aspects of logo design in follow-up studies, including how someone's culture impacts his or her perception of a logo. Financial data also demonstrated that these brands enjoyed higher valuations than their competitors. Surveys revealed that brands with asymmetrical logos that were also perceived to be exciting, such as Amazon, Apple, Coca-Cola, and MTV, enjoyed higher brand equity, or more favorable consumer opinions, than those that did not. In another study involving the actual logos of some of the top brands in the world, the researchers showed the visual asymmetry effect at play in the marketplace. It's a pattern the researchers dubbed the 'visual asymmetry effect.' Here, too, participants gave higher marks to those with asymmetrical logos. In additional studies, the researchers manipulated brands' personalities, through taglines or keywords, to appear exciting. The majority of participants found the logos with asymmetrical designs to be more exciting than those with symmetrical designs. They asked respondents to choose, from a list of adjectives, the words that best described the logos and to rate how exciting they found them.

#Cool nike logos series

They created a series of studies in which they showed participants pairs of nearly identical logos designed by the researchers, with one symmetrical and the other asymmetrical. Yang, an expert in consumer psychology, partnered with colleagues from several universities to examine the connection between logo and personality. 'But what kind of logo design goes along well with those ideas?' asks Haiyang Yang, an assistant professor at the Carey Business School. You want shoppers to perceive your brand as young, trendy, and cool.

You're about to launch your company and spend a pretty penny on logo design.